Wise Words with Kirill Gorynya

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Shopping can be a highly emotional experience – some take pleasure from it and treat it as therapy, while others can't wait to escape the queues. Either way, it's difficult for marketers to target consumers dependent on their mood, which is why Kirill Gorynya – together with developer Filipp Shubin – founded Synqera, a platform that uses facial recognition to trigger discounts and offers based on their emotion at the point of sale. Kirill is a graduate of the School of Economics of St. Petersburg State University and has a background in advertising. In 2001, he co-founded i-Free, a company…

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