Wise Words with Kirill Gorynya
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Shopping can be a highly emotional experience – some take pleasure from it and treat it as therapy, while others can't wait to escape the queues. Either way, it's difficult for marketers to target consumers dependent on their mood, which is why Kirill Gorynya – together with developer Filipp Shubin – founded Synqera, a platform that uses facial recognition to trigger discounts and offers based on their emotion at the point of sale. Kirill is a graduate of the School of Economics of St. Petersburg State University and has a background in advertising. In 2001, he co-founded i-Free, a company…
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