Wise Words with Sanjay Arora — the entrepreneur taking on Google Search

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Studies have shown that over 90 percent of people don’t go beyond the first page of their search results, and over 50 percent click on the top one or two listings. What’s more, close to 70 percent of people use Google as their search tool. The search engine giant’s infamous algorithm has therefore become a monopolizing, highly sought-after secret SEO specialists around the world are trying to crack.

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