Wise Words with Ernests Stals

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Ernests has spent the last six years working on startup projects, experimenting with technologies such as QR codes and Bluetooth. However, in 2008, he built a geographic recommendation engine that would provide the basis for his new company, Reach.ly. Reach.ly is focused on finding potential new guests for hotels. Toward that end, the service uses a complex set of algorithms to monitor Twitter for mentions of planned trips. Results are presented on a dashboard, allowing hotels to reach out to visitors who are heading their way. Hotels can then communicate with those potential guests through the Reach.ly interface, whether by…

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