Wise Words with Linden Tibbets

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Linden Tibbets is a former software engineer based in San Francisco. Following a stint with innovation firm IDEO, he is now in the process of building and launching ifttt with the help of his friend Jesse Tane. Short for "if this then that", ifttt is an application that allows users to automate online activities. The project was inspired by the everyday creativity people demonstrate when interacting with their environment; re-purposing everyday objects to perform new tasks. ifttt aims to enable a similar flexibility by building a logical structure that links online tools, eventually facilitating “event-driven programming for the masses”.  …

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