Discovering innovations that matter since 2002

With love from Manila

Retail

Private Joyce (lingerie and cosmetics) cleverly caters to Philippine women back home and abroad.

Opportunities

We think the world could do with a few more Victoria’s Secrets (starting with Europe, which lacks a professionally branded and sexy yet accessible lingerie chain) but that’s another story altogether, which we will tackle in one of the upcoming issues of this newsletter. For now, we are sure that some entrepreneurial immigrants might be sitting on a goldmine without even realizing it, whether it’s lingerie or fried chicken. Fried chicken?!? Check out our IMMI MERCE trend!

Private Joyce cleverly caters to Philippine women back home and abroad

Let’s say you’re a movie star, or even a nation’s sex symbol, and you want to start your own business. Why not launch a Victoria’s Secret inspired lingerie label? Philippine-American Joyce Jimenez did just that, and her Private Joyce lingerie and cosmetics are selling well in both the Philippines and the U.S. (source: Far Eastern Economic Review). Two smart moves that turned Private Joyce into an excellent new business idea instead of just a nice initiative: introducing a franchise formula, which is still quite a novelty in most of Asia (but catching on quickly!), and closing a deal with Philippine fashion store chain Sari-Sari which also has outlets in the US. The latter is a great example of what our sister-site TRENDWATCHING.COM has dubbed IMMI-MERCE: catering to ever growing, and ever more prosperous immigrant communities all over the world. In this case: selling lingerie to the sizable Philippine community in New York. Private Joyce appeals to Philippine customers who are not only happy to buy lingerie from a fellow compatriot, but who also appreciate the fact that the label carries smaller sizes, perfect for more delicate frames.

Opportunities

We think the world could do with a few more Victoria’s Secrets (starting with Europe, which lacks a professionally branded and sexy yet accessible lingerie chain) but that’s another story altogether, which we will tackle in one of the upcoming issues of this newsletter. For now, we are sure that some entrepreneurial immigrants might be sitting on a goldmine without even realizing it, whether it’s lingerie or fried chicken. Fried chicken?!? Check out our IMMI MERCE trend!

Website: prod.springwise.pro.pugpig.com/with_love_from_manila/

Download PDF

Springwise Services:
Our expertise in spotting the latest innovations is the best resource to empower your team’s future planning.

Find out More