With love from Manila

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Private Joyce cleverly caters to Philippine women back home and abroad Let's say you're a movie star, or even a nation's sex symbol, and you want to start your own business. Why not launch a Victoria's Secret inspired lingerie label? Philippine-American Joyce Jimenez did just that, and her Private Joyce lingerie and cosmetics are selling well in both the Philippines and the U.S. (source: Far Eastern Economic Review). Two smart moves that turned Private Joyce into an excellent new business idea instead of just a nice initiative: introducing a franchise formula, which is still quite a novelty in most of…

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