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Brand-sponsored being space for creative professionals

Work & Lifestyle

A co-working space for creative professionals includes host events such as web design workshops, business boot camps and movie nights.

We’ve covered plenty of being spaces over the years, including several that target mobile warriors and nontraditional workers with a place to get something done. It wasn’t until recently, however, that we came across a brand-sponsored version designed specifically for a particular category of professionals. Launched late last month, Wix Lounge is a being space for creative professionals that’s equipped with workstations, wifi, comfy seating, cappuccinos and plenty of opportunities for working, networking and collaboration. The Manhattan lounge was designed and conceived by Wix, maker of a popular Flash website building tool, and there’s no cost for freelance designers and other creatives to spend time there. The Wix Lounge will also host events including web design workshops, business boot camps and movie nights, the company says. Serving as a sort of B2B brand butler, the Wix Lounge is sure to win the hearts, wallets and loyalty of more than a few potential clients—far more effectively, we’d suggest, than any ad ever could. Other B2Bs the world over: how about setting up and hosting a little work nest for your own hard-working clients…? (Related: Sponsored iPhone app uses augmented reality to help road warriors find a place to work.)



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