Innovation That Matters

'Wooden' denim uses less resources by replacing cotton with tree pulp

Fashion & Beauty

Dawn Ellams, a PhD researcher from Heriot-Watt University in Scotland, has developed Tencel – a denim made from the pulp of eucalyptus trees.

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ECO Spin ‘wooden’ jeans

Website: www.hw.ac.uk

Contact: www.twitter.com/dawnellams

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