Primo is in fact a robotics kit that uses a visual, wooden block-based language to enable kids to learn how to program.
For the majority of consumers, being able to use an app is akin to knowing how to speak a language but not read and write, as many are ‘code-illiterate’ when it comes to computer programming. Today, consumers can barely remember how they got anything done before smartphones, and yet the majority have no idea how the code that powers the apps they use everyday actually works. Hoping to teach children the basics of coding from as young as three years of age, Primo is on the surface a wooden toy for children, but is in fact a robotics kit that uses a visual block-based language to enable kids to learn how to program.
The startup successfully reached its funding target on Kickstarter, and is currently selling the full play set for USD 170 through its website. Much like the code-inspired Robot Turtles board game, Primo aims to set up the next generation to be able to read and write code — not just use it — while also entertaining them. How else can programming be promoted among young children?