World’s first AI-driven television advertising
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Smart technology has enabled a new range of advertising such as AR advertising that projects images into the air. Another example is a zero packaging store that uses AR to supply product details. British television broadcaster – Channel 4 – has announced the world’s first TV advertising technology that uses artificial intelligence. The AI technology, ‘Contextual Moments’ allows the broadcaster to display adverts from brands next to relevant TV scenes. For the first time, advertisers will be able to place their ads in linear TV shows during scenes that are relevant to their brand. To use the service, purchasable bundles…
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