World’s first plastic-free grocery aisle opens in Amsterdam

World’s first plastic-free grocery aisle opens in Amsterdam

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Amsterdam has been at the forefront of a number of innovative ideas – the world’s first stock exchange was established in the city in 1602, and in 2016 Amsterdam was the setting for the test of the world’s first driverless passenger bus. Now, British environmental campaign group A Plastic Planet and Dutch supermarket chain Ekoplaza have teamed up to create the world’s first entirely plastic-free supermarket aisle. The Ekoplaza Lab is a 60 square meter space installed in a store on Jan Pieter Heijestraat, in the Oud-West neighbourhood of the city.

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