The world’s first luxury dog food food truck

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Weird Of The Week: This is part of a series of articles that looks at some of the most bizarre and niche business ideas we see here at Springwise.

The latest addition to Sweden's thriving food truck scene is Wonderboo — the world's first luxury pet food food truck. Parked in Stockholm's fancy Stureplan district amongst trucks selling various global street food, Wonderboo is a small brown van which aims to cater to health-conscious dog lovers and their pampered pets. The truck, created by Magnus Rosengren, sells two varieties of high-end dog food made from Swedish beef with added vitamins and calcium. The products are cooked for 48 hours and sold in small red and white cardboard boxes for SEK 32 - 45 — approximately USD 4 - 5.…

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