Wristbands let marketers know consumers’ real feelings

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Customer feedback surveys are one way to learn more about how users feel about a product or service, but they're often time consuming and depend on consumers' willingness to complete them. Is there an easier way to directly tap customer sentiment? We've already seen DJs use wearable tech such as Lightwave to track live audience reactions to the music. Now XOX is using similar technology to gauge the reaction of crowds through biometric wristbands. The UK-based company has created a piece of wearable tech that fits around wearers' wrists and includes a number of sensors that measure their biometrics, such…

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