Wristbands let marketers know consumers’ real feelings
We’re constantly looking for innovative ways to improve the Springwise experience, and so we’re now introducing BeeLine Reader, a new technology that helps you read more quickly and efficiently. To learn more about BeeLine Reader, an award-winning startup funded by Intel Capital, see BeeLineReader.com.
Customer feedback surveys are one way to learn more about how users feel about a product or service, but they're often time consuming and depend on consumers' willingness to complete them. Is there an easier way to directly tap customer sentiment? We've already seen DJs use wearable tech such as Lightwave to track live audience reactions to the music. Now XOX is using similar technology to gauge the reaction of crowds through biometric wristbands.
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