Crowdsourced chocolate bar promotes Yellow Pages in New Zealand

ga('send', 'event', 'Food & Beverage', 'article', 'article-industry-impression', {nonInteraction: true});ga('send', 'event', 'Marketing & Advertising', 'article', 'article-industry-impression', {nonInteraction: true});

Almost a year ago we wrote about the Yellow Treehouse, the pop-up restaurant created by the publisher of the New Zealand Yellow Pages to prove that all the suppliers for any project can be found through its listings. Not content to stop there, it turns out the company is now in the midst of another inventive promotion—this time, to create a chocolate bar that embodies the colour yellow.

Spotted another good idea???
Join our network and earn rewards

Add to my folders:

Select any pre-existing folders to add the current post to. Posts will be added to a 'default' folder if nothing is selected.

Create a new folder (Optional)

Separate with commas to add multiple folders. The current post is automatically added to any new folders you create (e.g. my new folder, my second folder).


Remove from my folders

Below is a list of folders where the current post appears in. Select the folder you wish to remove it from.