Yogurt company providing mobile coupons via TV ad

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Using a small icon in the lower left hand corner of the screen, the Dannon yogurt company’s new ad campaign asks customers to text a number to receive a coupon for a buy-two-get-one-free deal. The ad is running on a variety of United States television channels, including TLC and Hallmark, until the end of March 2017. Once customers text the word Dannon to the required number, they receive a reply that contains a link to the coupon. The coupon is then downloadable from coupons.com. Entrepreneurs and innovators are finding ways to make traditional media outlets more interactive. This app allows…

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