Travel company invites clients on planning trips

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It's no longer unusual for smart companies to involve their customers in the design of new products—that, after all, is how many of the benefits of crowdsourcing are realized. One we hadn't seen until recently, however, was a travel company that not only solicits past customers' input when it plans new trips, it actually invites them to come along and help refine them before it offers the trips to the public at large. Based in Madrid, YokmoK is an adventure travel company that leads expeditions of varying lengths, types and difficulty levels in Switzerland, France, Spain, Italy, Morocco and Nepal.…

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