Matching netbook donors with students in need, and forging personal connections

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A sense of personal connection often plays a key role in motivating charitable donations, as nonprofits are increasingly recognizing. Much the way DonorsChoose lets philanthropists choose a particular school classroom to help with a donation of specific learning supplies, so Belgian YouBridge aims to create a more personally connected version of One Laptop Per Child. YouBridge seeks to help close the digital divide by offering a transparent online platform whereby donors are connected and involved with the specifics of their computer donation. Potential donors begin by choosing from among more than 100 financially disadvantaged students currently profiled on the site;…

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