Your very own focus group: personal image appraisals tell it like it is
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Offline and online, consumers are ever more adept at presenting their public image or, as Tom Peters put it, crafting The Brand Called You. While they can carefully control the clothes they wear, the brands they use, the photos they upload to Flickr and the witty repartees they Twitter, it's more difficult to judge whether the image they're trying to project is really what others see. Friends, family and online pals aren't objective enough, so who can they turn to for an honest image appraisal? German consumers can now upload a few pictures to checkyourimage.com, and have impartial strangers evaluate…
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