Zero packaging store uses AR to provide product info

A retail store has launched packaging free products, where customers can use a recognition app to retrieve AR product information.

ItalyUnited Kingdom27 Jun 2018

AR packaging | Photo source Lush

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Plastic waste from retail packaging is a big problem. Discarded containers are finding their way into islands of ocean plastic and causing havoc to marine wildlife and beyond. We’re seeing attempts to clean up our oceans and to recycle the plastic into functional, durable products. Lush, however, is tackling the problem at the source by targeting one of the main issues of plastic waste: cosmetic packaging. The UK-based cosmetics retailer has developed an image recognition app as part of it’s ‘naked’ initiative to reduce plastic use. Called Lush Lens, the app is a key element of Lush's new brick-and-mortar outlet…

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