Zipcar lands hotel partner
Companies with innovative approaches to staid industries need to move quickly in order to maintain their lead, even after they’ve become firmly established. A good example is Zipcar. The US-based car sharing venture with operations in North America and the UK first appeared on our radar in 2003. Back then, we applauded the company’s disruptive, car-on-demand service that appealed to consumers more interested in using a vehicle than owning it.
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