Zipcar uses mobile GPS to pinpoint nearest car

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We first wrote about Zipcar in 2003, applauding the company’s innovative approach to the staid car rental industry. Catering to urban dwellers in North America and the UK, Zipcar’s car sharing fleet is rentable by the hour, gas and insurance included. Which allows customers to use the vehicles whenever they need them. Zipcar’s culture of innovation didn’t stop there. In April 2007, we noted that it had partnered with The UK company acts as a clearing house, allowing people with parking spaces for rent to link up with those looking for a place to stow their cars. The savvy…

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