Zoo Jeans are ‘designed’ by lions, tigers and bears

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Regular readers of Springwise may remember our recent coverage of Gaolhouse Denim, the social scheme that provides prison inmates with tailoring skills by getting them to create premium jeans for consumers. Now another charitable cause has developed Zoo Jeans, created with fabric that's pre-ripped and chewed by dangerous animals before being fashioned into a pair of trousers. Conceived by Japan-based I&S BBDO for the Kamine Zoo in Hitachi City, the raw denim used to create the jeans is first wrapped around the favorite toys of the lions, tigers and bears that live at the facility. The animals are then set…

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